Groupon just filed its long-anticipated S-1 with the SEC, the first formal notice that Groupon expects to launch as a publicly traded company very soon.
Groupon, the world’s largest collective-buying platform, has raised a hefty $700 million in its IPO, giving it a valuation of nearly $13 billion
The company started in November 2008 as part of The Point, an online community launched in 2007. Groupon features daily deals for various restaurants, spas and other businesses in over 175 North American markets and 45 countries worldwide. These offers are available to the company’s impressive +140 million strong subscriber base.
Daily deals pioneer Groupon priced its initial public offering late Thursday at $20 per share.
That's above its expected range of $16 to $18, indicating investors are excited to snap up the company's shares.
The price gives based Groupon Inc. a market value of $12.7 billion. That makes Groupon's IPO the second largest by an Internet company behind only that of Google Inc. in 2004.
The investor prospectus does grace the public with our first in-depth look at Groupon’s finances and business details. Here are a few Groupon nuggets hot off the presses.
. As reported in the company’s IPO filing, its strategy going forward is to: 1) grow the subscriber base, 2) grow the number of merchants and 3) increase the number and variety of products through innovation. This planned expansion is the need for additional capital and why the company is floating its shares to the public
"It is many multiple times subscribed," said Scott Sweet of research firm IPO Boutique. "There is a strong likelihood that Groupon will price above the prevailing $16 to $18 range."